01
Strategy before spend
Before launching anything, we define your unit economics, target audience, offer and funnel. Campaigns are designed around your real cost-per-acquisition target — not generic best practices.
Service
PPC Ads Expert
Paid campaigns engineered for revenue, not vanity metrics.
Google Ads, Meta, Instagram and LinkedIn — I plan, launch and optimize paid campaigns with a single yardstick in mind: profitable growth. Tracking is bulletproof, creatives are tested, budgets are spent where they actually pay off.
Google Ads and Meta strategy
Conversion tracking setup
Creative testing
Profit-focused optimization
02
Tracking you can trust
GA4, Google Tag Manager, server-side tracking, enhanced conversions and proper attribution. You finally see which channel, campaign and creative actually drives revenue, and which one quietly wastes budget.
03
Continuous optimization
Bids, audiences, creatives, landing pages — everything is tested and iterated weekly. You get clear reports focused on what changed, why it changed and what we do next.
04
Google Ads, top to bottom
Search, Performance Max, Shopping, YouTube and Demand Gen — built as a system where each campaign covers a clear part of the funnel. No cannibalisation, no wasted impressions, no Performance Max black box decisions left unchecked.
05
Meta, Instagram and TikTok
Creative-led campaigns built around your offer and your audience. We work with your designers or produce ad creative in-house — static, motion and UGC — and rotate it before fatigue kills performance.
06
LinkedIn Ads for B2B
Account-based targeting, lead gen forms, retargeting and document ads tuned for long sales cycles. Tracking is wired into your CRM so we optimise toward pipeline and revenue, not just leads.
07
Landing pages that respect the click
Sending paid traffic to weak pages is the fastest way to burn a budget. I audit and rebuild landing pages with clear value propositions, social proof and friction-free conversion paths.
08
Privacy-first measurement
Server-side GTM, enhanced conversions, consent mode, offline conversions and modeled data. We keep measurement reliable in a world where third-party cookies are no longer the default.
How we work
A clear process, from idea to results
01
Audit & strategy
Account audit, competitor review, offer and funnel analysis. We define KPIs, budgets and the channel mix that fits your goals.
02
Tracking & foundations
GA4, GTM, server-side tracking, enhanced and offline conversions. Without trustworthy data, optimisation is guesswork.
03
Launch & creative
Campaigns are structured around clear themes and audiences. We ship multiple creatives and landing variants from day one.
04
Optimise & scale
Weekly optimisation, creative refreshes, budget reallocation and scaling plans. Reports focus on what moved, why and what we do next.
What you get
- Full account audit (or fresh setup) on Google, Meta and LinkedIn
- Conversion tracking implementation (GA4, GTM, server-side, enhanced conversions)
- Campaign architecture across the funnel
- Audience strategy and exclusions
- Ad creative brief or in-house production
- Landing page audit and conversion recommendations
- Weekly optimisation and creative refresh cadence
- Custom Looker Studio dashboard updated in real time
- Monthly strategic review with next-quarter roadmap
Tools and stack
Google AdsMeta AdsTikTok AdsLinkedIn AdsMicrosoft AdsGA4Google Tag ManagerServer-side GTMLooker StudioTriple WhaleHubSpotSalesforce
FAQ
Frequently asked
How do we get started?+
We begin with a free discovery call to understand your goals, audience and constraints. You then receive a clear proposal with scope, timeline and pricing.
How long does a typical project take?+
Most engagements run between 3 and 10 weeks depending on scope. A detailed timeline is shared after discovery so you always know what comes next.
Do you work with existing teams?+
Yes. I regularly collaborate with in-house teams, marketing agencies and other freelancers. Clear ownership and communication are part of every engagement.
What happens after launch?+
Every project includes a post-launch period and the option to continue with monitoring, optimisation or ongoing development on a retainer.
What budget should I plan?+
It depends on your market, average order value and goals. As a rule of thumb, I work with monthly ad budgets starting around three to five thousand euros so optimisation has enough signal to be meaningful.
Do you produce creatives?+
I write ad copy and direct creative production. Static, motion and UGC ads can be produced through partner studios or your in-house team. Either way, the briefs and the test plan come from me.
How do you report results?+
You get a live Looker Studio dashboard plus a written monthly review. Reports focus on revenue, CAC, ROAS and pipeline — not impressions and clicks.
Will my account stay mine?+
Always. Accounts are created under your ownership and access is granted to me. If we ever part ways, you keep everything: account, data, creatives, dashboards.
See also
Services that pair well
Hand-picked services that work hand-in-hand with ppc ads expert to compound your results.
Ready to move forward?
Tell me about your project. I review every request personally and only take on work I can deliver with excellence.
Contact BenjaminGet in touch
Start your ppc ads expert project
Share a few details about your ppc ads expert project. I review every request personally and reply within one business day.
+33 977 196 202
contact@textoneagency.com
Textone LLC — Lewes, DE, USA