01
Brand expression online
We start from your brand DNA — values, tone, market positioning — and translate it into typography, color, imagery and motion. Your site becomes instantly recognizable and impossible to confuse with a template.
Service
Web Design
A distinctive visual identity that adapts gracefully to every screen.
Your website is your most visible business card. I create web designs that translate your brand into a coherent, memorable experience — and that hold up on phones, tablets and desktops without compromise.
Brand-driven direction
Responsive across devices
Conversion-aware layouts
Custom illustration and iconography
02
Designed for conversion
Beautiful is not enough. Every section is shaped around a clear job: capture attention, build trust, lead to a decision. We map user flows and remove every obstacle between visitor and action.
03
Truly responsive
Layouts are designed mobile-first and reviewed on real devices. Spacing, typography and interactions are tuned so the experience feels effortless on a small screen and immersive on a large one.
04
Art direction with intent
Two or three distinct creative directions are explored before we commit. You see real layouts with real content — not generic moodboards — so the chosen direction is one you can actually live with for years.
05
A design system, not a stack of mockups
Colors, typography, spacing, components and states are codified into a documented system. New pages and campaigns can be produced quickly without breaking the visual language.
06
Motion that serves the story
Micro-interactions, scroll-triggered reveals and subtle transitions are designed to guide attention, not show off. Animation budgets are respected so the site stays fast on every device.
07
Accessibility from day one
Color contrast, focus states, type scale and touch targets follow WCAG 2.2 AA. A beautiful site that is hard to use for some visitors is not a beautiful site.
How we work
A clear process, from idea to results
01
Brand & content audit
We review your current identity, competitors and content to define the visual territory and the message hierarchy.
02
Creative direction
Two or three art directions on a key page, with real copy and imagery. You pick the one that resonates and we iterate.
03
Page-by-page design
All templates are designed in Figma with responsive variants, components and a documented design system.
04
Handover to production
Specs, tokens and assets are delivered ready to implement, with developer-friendly annotations and a Loom walkthrough.
What you get
- Brand and competitor audit with positioning notes
- Two or three art direction proposals on a key page
- Full set of high-fidelity Figma designs (desktop, tablet, mobile)
- Reusable component library with states and variants
- Documented design system: tokens, type scale, color, spacing, motion
- Custom illustration, iconography and imagery direction
- Optimised, export-ready assets (SVG, WebP, AVIF)
- Developer handover with annotations and a Loom walkthrough
Tools and stack
FigmaFigJamTailwind CSSLottieRiveFramer MotionAdobe PhotoshopAdobe IllustratorMidjourney
FAQ
Frequently asked
How do we get started?+
We begin with a free discovery call to understand your goals, audience and constraints. You then receive a clear proposal with scope, timeline and pricing.
How long does a typical project take?+
Most engagements run between 3 and 10 weeks depending on scope. A detailed timeline is shared after discovery so you always know what comes next.
Do you work with existing teams?+
Yes. I regularly collaborate with in-house teams, marketing agencies and other freelancers. Clear ownership and communication are part of every engagement.
What happens after launch?+
Every project includes a post-launch period and the option to continue with monitoring, optimisation or ongoing development on a retainer.
Do you work from an existing brand?+
Yes. If you already have a brand identity I extend it to the web. If you do not, I can either focus on the web identity or bring in a brand designer for the full system.
Can you redesign without a full rebuild?+
Often, yes. I can deliver a visual refresh, a design system overhaul or a landing page redesign that ships on top of your existing platform — WordPress, Shopify, Webflow or custom.
Will I be able to update the site myself?+
Yes. Pages are designed around clear, repeatable components so your team can ship new sections, campaigns and articles without breaking the visual system.
Do you provide copywriting?+
I provide structure, hierarchy and microcopy. Long-form copy and content strategy are handled in partnership with copywriters I work with regularly when you need it.
See also
Services that pair well
Hand-picked services that work hand-in-hand with web design to compound your results.
Ready to move forward?
Tell me about your project. I review every request personally and only take on work I can deliver with excellence.
Contact BenjaminGet in touch
Start your web design project
Share a few details about your web design project. I review every request personally and reply within one business day.
+33 977 196 202
contact@textoneagency.com
Textone LLC — Lewes, DE, USA