01
Custom themes built from scratch
Forget recycled templates. I build themes tailored to your brand and editorial workflow — Gutenberg blocks, ACF fields and reusable components that empower your team instead of locking it in.
Service
WordPress Expert
Solid, fast and maintainable WordPress sites — without the usual baggage.
Elementor Pro, Divi, Visual Composer, WP Bakery and custom PHP — I have spent more than a decade pushing WordPress to behave like a serious application platform. Clean code, real security and predictable performance.
Custom themes and plugins
Security hardening
Speed optimization
Editor-friendly back office
02
Security as a default
Hardened wp-config, restricted file permissions, two-factor authentication, login protection, automated backups and continuous monitoring. WordPress cybersecurity is one of my core specialties.
03
Real performance work
Database cleanup, smart caching, image optimization, asset bundling and a tuned hosting setup. Pages load in a flash and stay fast as your traffic grows.
04
Page builders done right
Elementor Pro, Divi, WP Bakery and Bricks — I know their strengths and their traps. Builds are kept lean, with only the modules you need, custom CSS where it matters and zero bloated add-ons slowing your site down.
05
WooCommerce that actually sells
Custom product templates, checkout optimisation, payment gateways, subscriptions, B2B pricing and multi-currency. The store is built to convert and to be operated by a real team, not just to look good in a screenshot.
06
Headless WordPress when it makes sense
When you need maximum performance or a unique front-end, I pair WordPress as a headless CMS with a Next.js, TanStack Start or Astro front-end. You keep the editorial comfort of WordPress with the speed of a modern app.
07
Multisite, multilingual and migrations
Network setups, WPML / Polylang, complex migrations from Wix, Squarespace, Shopify or legacy WordPress installs — done with proper redirects, SEO preserved and zero downtime.
How we work
A clear process, from idea to results
01
Audit & scope
Code review, plugin inventory, performance and security baseline. We agree on what stays, what goes and what gets rebuilt.
02
Design & structure
Page templates, block library and editor workflow are designed around how your team actually publishes content.
03
Build & integrate
Theme, custom blocks, plugins and third-party integrations (CRM, ESP, analytics, payment) are built and tested on a staging environment.
04
Launch & train
Migration, redirects, SEO checks, security hardening and a recorded training session for your editors.
What you get
- Code, plugin and performance audit with prioritised plan
- Custom theme or child theme with Gutenberg / ACF blocks
- Custom plugins for any feature out of the box
- WooCommerce setup or overhaul when relevant
- Security hardening, two-factor and login protection
- Automated daily backups with off-site storage
- Caching, image optimisation and Core Web Vitals pass
- SEO checks: metadata, schema, sitemaps, redirects
- Editor training session and written documentation
- 30 days of post-launch support
Tools and stack
WordPressWooCommerceElementor ProDiviBricksWP BakeryACF ProGutenbergPHP 8MySQLMariaDBCloudflareWP RocketImagifyWPML
FAQ
Frequently asked
How do we get started?+
We begin with a free discovery call to understand your goals, audience and constraints. You then receive a clear proposal with scope, timeline and pricing.
How long does a typical project take?+
Most engagements run between 3 and 10 weeks depending on scope. A detailed timeline is shared after discovery so you always know what comes next.
Do you work with existing teams?+
Yes. I regularly collaborate with in-house teams, marketing agencies and other freelancers. Clear ownership and communication are part of every engagement.
What happens after launch?+
Every project includes a post-launch period and the option to continue with monitoring, optimisation or ongoing development on a retainer.
Elementor, Divi, Bricks or Gutenberg — which one should I pick?+
It depends on who edits the site, your performance budget and your design ambition. I help you pick the right tool and avoid stacking three builders on top of each other, which is the most common mistake I clean up.
Can you take over a slow or broken WordPress site?+
Yes. Rescuing inherited WordPress installs is a regular part of my work: cleaning up plugins, refactoring custom code, hardening security and bringing performance back to acceptable levels.
Do you handle WooCommerce?+
Yes. From simple stores to complex catalogues, subscriptions, B2B pricing, multi-currency and ERP integrations. I focus on checkout conversion and operational ease for your team.
What about hosting?+
I work with Kinsta, WP Engine, o2switch, Hetzner, OVH and your own infrastructure. I can recommend, set up and migrate to a host that fits your traffic, budget and team.
See also
Services that pair well
Hand-picked services that work hand-in-hand with wordpress expert to compound your results.
Ready to move forward?
Tell me about your project. I review every request personally and only take on work I can deliver with excellence.
Contact BenjaminGet in touch
Start your wordpress expert project
Share a few details about your wordpress expert project. I review every request personally and reply within one business day.
+33 977 196 202
contact@textoneagency.com
Textone LLC — Lewes, DE, USA