01
Understand Before Designing
We start with your audience, your goals, and your competitors. Interviews, analytics analysis, and journey mapping reveal what's actually blocking users — not what we assume is blocking them.
Service
UI / UX Design
Interfaces designed for lead acquisition, conversion, and customer retention.
Good UX is invisible. I design interfaces where the user finds what they're looking for without thinking — and where every screen subtly guides them toward the next stage of your funnel.
User Research and Personas
Wireframes and Prototypes
Conversion-oriented Journeys
Design Systems
02
Prototype, Test, Iterate
Wireframes become interactive prototypes tested with real users before a single line of production code is written. Errors are detected early, when they cost the least to fix.
03
Production-ready Design Systems
Beyond mockups, you get a documented design system: tokens, components, states, and usage rules. Designers, developers, and content teams stay aligned as you grow.
04
Tunnels Designed to Generate Revenue
Acquisition, activation, retention — every stage of the tunnel is mapped, measured, and optimized. We identify the screens where users hesitate or drop off, then redesign them to remove friction and add reassurance.
05
Conversion Rate Optimization
Heatmaps, session recordings, and A/B tests turn opinions into evidence. Hypotheses are prioritized by potential impact and delivered as small, reversible experiments — not risky overhauls.
06
Onboarding and Retention
First-run experiences, empty states, education journeys, and lifecycle messaging are designed to bring users to their first win quickly and keep them coming back often.
07
Accessibility and Inclusive Design
Interfaces are reviewed according to WCAG 2.2 AA: contrast, focus, keyboard navigation, semantics for screen readers, motion preferences. Accessibility is a feature, not a checkbox.
My Method
A clear process, from idea to results
01
Research
Stakeholder interviews, user interviews, analytics, and heuristic review to map current behaviors and identify high-impact opportunities.
02
Architecture
Information architecture, user flows, and wireframes of critical journeys. Validated with stakeholders and, when possible, real users.
03
Prototype & Test
Interactive Figma prototypes tested with five to eight users per round. Learnings are transformed into a prioritized redesign backlog.
04
Deliver & Measure
High-fidelity UI, design system updates, and dev handoff. After launch, we measure the indicators that matter and iterate.
What you get
- UX audit with prioritized opportunities
- User personas, journey maps, and jobs-to-be-done
- Information architecture and user flows
- Low-fidelity wireframes of critical journeys
- Interactive Figma prototypes
- Usability tests with real users and learning report
- High-fidelity UI screens (desktop, tablet, mobile)
- Design system documentation in Figma and Storybook
- A/B testing roadmap with hypotheses and expected impact
Tools & stack
FigmaFigJamMazeHotjarMicrosoft ClarityPostHogStorybookLookbackNotion
FAQ
Frequently asked questions
How do we start?+
We begin with a free discovery call to understand your goals, audience, and constraints.
How long does a typical project take?+
Most missions last between 3 and 10 weeks depending on the scope.
Do you work with existing teams?+
Yes. I regularly collaborate with internal teams, agencies, and other freelancers.
What happens after launch?+
Every project includes a post-launch period and the option to continue with monitoring or ongoing evolution.
What's the difference between UX and UI?+
UX is the structure and the journey — how users move through the product and reach their goals. UI is the surface — the visual layer they see and touch. Both matter; one without the other won't succeed.
Do you conduct user research yourself?+
Yes. I recruit, moderate, and synthesize interviews and usability tests. You receive the recordings, clips, and a written report with concrete redesign recommendations.
Can we improve an online product without a full overhaul?+
Absolutely. Most missions start with quick wins — clearer copy, better hierarchy, fewer steps — that increase conversion in weeks, not quarters.
Do you deliver in Figma or code?+
The design is delivered in Figma with a documented system. I can also implement the UI in React, or hand everything over to your developers with clear specs and a Loom video.
See also
Complementary services
Selected services that combine perfectly with ui / ux design to amplify your results.
Ready to take action?
Tell me about your project. I study each request personally and only take on missions I can lead with excellence.
Contact BenjaminGet in touch
Start your project ui / ux design
Share some details about your project ui / ux design. I study each request personally and will respond within one business day.
+33 977 196 202
contact@textoneagency.com
Textone LLC — Lewes, DE, USA